28 November, at Fairmont Hotel, Kyiv, EFFIE AWARDS UKRAINE 2014 took place. The ceremony was organized by the All-Ukrainian Advertising Coalition, as the official representative of Effie in Ukraine. The jury determined the most effective advertising campaigns of the year. Works were estimated at 31 categories. Also the ratings of agencies, brands and marketing services were announced there.
The finalists presented their case studies at the conference Best Marketing Practices, which was held before the awards ceremony.
EKTA company became the technical partner, providing screens for the conference and awards ceremony.